Brandmedy.com was created to offer business large or small a resource for creative ideas for their promotional products. We’re your remedy for the common promotional product! We want to help you think out of the box through case studies of what works and what doesn’t.
In the current state of our economy, customers and business are getting more frugal with their budget. It’s our believe that this is when you as a business owner, need to step it up on your marketing while your competitors are trying to ride out this bad economic storm.
Upping your marketing game doesn’t mean blowing your marketing budget. It means you have to think even more out of the box!
What – When – Who – Why
The 4 W’s of our creative process can work for you too!
What – What product do you want to use to market your company message, picking the right is half the battle. We’ve seen too many clients pick a product because it’s cheap, or it’s what everyone in their businees is giving away. Often that product will project the same feeling about your businees to your potential client as well, cheap and common. Ask yourself, if I were a potential customer what would my initial thought be if I was handed this item?
When – Holidays? Certain season? Plan ahead before you buy, it tells your client that you were prepared! Holloween is coming, how about something sweet in a custom bag with company name and a message that says “Visit us, there’re no tricks just treats!” and hand deliver them to your clients around Holloween. It’s also an good excuse to visit your clients or potiential clients by ‘dropping by to give them some goodies’
Who – Who are your targets? What are your buy’s age group? Men? Women? Gather some information about your clients and potiential clients can also help you answer the ‘What’ Nothing is worse then showing up at a potiential client with nice sports bag with your company name on it only to find out your buyer is a middle age lady with no interst in biking, hiking or hitting the gym after work.
Why – Why are you giving away this promotional product? To get new clients? To close that potential buyer? or to say thanks to your existing customers? What ever the reason is, the why of any promotional product is to get that second meeting!! New clients? You want to get that second meeting so you can keep the communcation channel open so you can find out how you can get their business. Potential buyer? You need that second meeting to find out how you can take the ‘potential’ out of them and turn them into a buyer! Existing customers? Existing customers doesn’t mean they’re automatically a repeat customers. Keep them happy and use a promotional product to turn them into repeat customers, and more importantly a referring customer that generate new businesses for you!
Hope you enjoy our Brandmedy.com, feel free to use the contact form to contact us if you have questions, just need some creative inspirations, need some help with your existing promotional products, to share a cool idea or just to chat!
Keep thinking outside of the box!
Blake – Brandmedy.com
